Marketing

Associate Degree

A.A. in Marketing

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Catalog Date: June 1, 2019

Degree Requirements

Course Code Course Title Units
BUS 300 Introduction to Business 3
BUS 340 Business Law 3
ACCT 301 Financial Accounting 4
ECON 302 Principles of Macroeconomics 3
MKT 300 Principles of Marketing 3
MKT 310 Selling Professionally 3
MKT 314 Advertising 3
A minimum of 6 units from the following: 6
MKT 330 Internet Marketing (3)
MKT 312 Retailing (3)
BUS 310 Business Communications (3)
BUS 330 Managing Diversity in the Workplace (3)
BUS 350 Small Business Management/Entrepreneurship (3)
MKT 495 Independent Studies in Marketing (1 - 3)
MKT 498 Work Experience in Marketing (1 - 4)
A minimum of 3 units from the following: 3
CISC 310 Introduction to Computer Information Science (3)
CISA 305 Beginning Word Processing (2)
CISA 308 Exploring Word Processing and Presentation Software (1)
CISA 315 Introduction to Electronic Spreadsheets (2)
CISA 320 Introduction to Database Management (1)
Total Units: 31

The Marketing Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See CRC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

  • Integrate the functions of the marketing mix.
  • Identify and examine consumer’s buying behavior and evaluate which marketing communications medium will most effectively meet the needs of the marketplace.
  • Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
  • Apply the marketing mix to create and analyze various marketing strategies.
  • Plan, produce and select the appropriate media for advertising.
  • Communicate effectively verbally and in writing in various business settings.

Career Information

Buyer, Account Executive, Entrepreneur; Investment Counselor, Marketing Services, Purchasing Agent, Salesperson, Shipping Clerk, Marketing Manager, or Importer/Exporter. Some career options may require more than two years of college study.

Certificate of Achievement

Marketing Certificate

This Certificate of Achievement in Marketing provides an opportunity for students to acquire knowledge and training for business marketing and prepares them for careers in sales, advertising, customer service, and business development. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate. Please seek advice from your counselor to verify the correct courses to take towards the A.A degree.

Catalog Date: June 1, 2019

Certificate Requirements

Course Code Course Title Units
MKT 300 Principles of Marketing 3
MKT 310 Selling Professionally 3
MKT 314 Advertising 3
BUS 300 Introduction to Business 3
BUS 340 Business Law 3
A minimum of 3 units from the following: 3
BUS 310 Business Communications (3)
BUS 330 Managing Diversity in the Workplace (3)
BUS 350 Small Business Management/Entrepreneurship (3)
MKT 495 Independent Studies in Marketing (1 - 3)
MKT 498 Work Experience in Marketing (1 - 4)
Total Units: 18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

  • P-SLO 1: Skills/Knowledge: Demonstrate skill and comprehension in the field of marketing as indicated by course outcomes
  • Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
  • P-SLO 2: Critical Thinking Skills: Demonstrate the ability to think critically and analyze problems
  • Apply the marketing mix to create and analyze various marketing strategies
  • Integrate the functions of the marketing mix to develop a marketing plan for a business
  • P-SLO 3: Communication: Express ideas and facts clearly and completely
  • Communicate effectively verbally and in writing in various business settings

Career Information

Account Executive, Salesperson, Customer Service Representative, Marketing Assistant.