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Marketing

Overview Degrees/Certificates Courses

Marketing is a dynamic area of study that provides immediate job and career opportunities after one course or the completion of a degree. The skills learned are easily converted into well-paying careers by many students. There is no limit to your success when these areas of study are utilized successfully. The skills learned are essential for international and domestic business and for companies large and small. Please refer to the Business section for additional marketing courses.

Degrees and Certificates Offered

A.A. in Marketing
Marketing Certificate

Dean Tyler Rollins
Department Chair Man Phan
Phone (916) 691-7226
Email rollint@crc.losrios.edu

Associate Degree

A.A. in Marketing

The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Catalog Date: August 1, 2024

Degree Requirements

Course Code	Course Title	Units
BUS 300	Introduction to Business	3
BUS 340	Business Law	3
ACCT 301	Financial Accounting	4
ECON 302	Principles of Macroeconomics	3
MKT 300	Principles of Marketing	3
MKT 310	Selling Professionally	3
MKT 314	Advertising	3
A minimum of 6 units from the following:		6
MKT 330	Internet Marketing (3)
MKT 312	Retailing (3)
BUS 310	Business Communications (3)
BUS 330	Managing Diversity in the Workplace (3)
BUS 350	Small Business Management/Entrepreneurship (3)
MKT 495	Independent Studies in Marketing (1 - 3)
MKT 498	Work Experience in Marketing (0.5 - 4)
A minimum of 3 units from the following:		3
CISC 310	Introduction to Computer Information Science (3)
CISA 305	Beginning Word Processing (2)
CISA 315	Introduction to Electronic Spreadsheets (2)
CISA 320	Introduction to Database Management (1)
Total Units:		31

The Marketing Associate in Arts (A.A.) degree may be obtained by completion of the required program, plus general education requirements, plus sufficient electives to meet a 60-unit total. See CRC graduation requirements.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

Integrate the functions of the marketing mix.
Identify and examine consumer’s buying behavior and evaluate which marketing communications medium will most effectively meet the needs of the marketplace.
Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
Apply the marketing mix to create and analyze various marketing strategies.
Plan, produce and select the appropriate media for advertising.
Communicate effectively verbally and in writing in various business settings.

Career Information

Buyer, Account Executive, Entrepreneur; Investment Counselor, Marketing Services, Purchasing Agent, Salesperson, Shipping Clerk, Marketing Manager, or Importer/Exporter. Some career options may require more than two years of college study.

Certificate of Achievement

Marketing Certificate

This Certificate of Achievement in Marketing provides an opportunity for students to acquire knowledge and training for business marketing and prepares them for careers in sales, advertising, customer service, and business development. Students wanting to earn the A.A. degree in Marketing can do so by taking additional courses beyond the 18 units required for this certificate. Please seek advice from your counselor to verify the correct courses to take towards the A.A degree.

Catalog Date: August 1, 2024

Certificate Requirements

Course Code	Course Title	Units
MKT 300	Principles of Marketing	3
MKT 310	Selling Professionally	3
MKT 314	Advertising	3
BUS 300	Introduction to Business	3
BUS 340	Business Law	3
A minimum of 3 units from the following:		3
BUS 310	Business Communications (3)
BUS 330	Managing Diversity in the Workplace (3)
BUS 350	Small Business Management/Entrepreneurship (3)
MKT 495	Independent Studies in Marketing (1 - 3)
MKT 498	Work Experience in Marketing (0.5 - 4)
Total Units:		18

Student Learning Outcomes

Upon completion of this program, the student will be able to:

P-SLO 1: Skills/Knowledge: Demonstrate skill and comprehension in the field of marketing as indicated by course outcomes
Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.
P-SLO 2: Critical Thinking Skills: Demonstrate the ability to think critically and analyze problems
Apply the marketing mix to create and analyze various marketing strategies
Integrate the functions of the marketing mix to develop a marketing plan for a business
P-SLO 3: Communication: Express ideas and facts clearly and completely
Communicate effectively verbally and in writing in various business settings

Career Information

Account Executive, Salesperson, Customer Service Representative, Marketing Assistant.

Marketing (MKT) Courses

MKT 120 Survey of International Business

Units:3
Hours:54 hours LEC
Prerequisite:None.
Catalog Date:August 1, 2024

This course is a comprehensive overview of international business designed to provide both beginners and experienced business people with a global perspective on international trade including foreign investments, impact of financial markets, and the operation of multi-national corporations.

MKT 295 Independent Studies in Marketing

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Catalog Date:August 1, 2024

An independent studies project involves an individual student or small group of students in study, research, or activities beyond the scope of regularly offered courses. See the current catalog section of "Special Studies" for full details of Independent Studies.

MKT 299 Experimental Offering in Marketing

Units:0.5 - 4
Prerequisite:None.
Catalog Date:August 1, 2024

This is the experimental courses description.

MKT 300 Principles of Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

MKT 310 Selling Professionally

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course shows the importance of good selling techniques and the personal qualifications required for effective selling. It emphasizes the development of a business personality and its application to the approach direction, and closing of a sale. It also examines various kinds of selling experience: direct, industrial, wholesale and retail. This course is recommended for men and women preparing for various technical fields as well as all business majors.

MKT 312 Retailing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.

MKT 314 Advertising

Same As:RTVF 376
Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as RTVF 376, and only one may be taken for credit.

MKT 330 Internet Marketing

Units:3
Hours:54 hours LEC
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This course introduces students to the use of social media and other Internet technologies, with an emphasis on the theory and practice of marketing in an electronic environment. Topics will include strategies to help students build customer relations through technological strategies. Students will have a good understanding of how this technology can be used to help his/her business be more successful.

MKT 495 Independent Studies in Marketing

Units:1 - 3
Hours:54 - 162 hours LAB
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

MKT 498 Work Experience in Marketing

Units:0.5 - 4
Hours:27 - 216 hours LAB
Prerequisite:None.
Enrollment Limitation:Students must be in a paid or unpaid internship, volunteer position or job related to career goals in Marketing.
Transferable:CSU
General Education:AA/AS Area III(b)
Catalog Date:August 1, 2024

This course provides students with opportunities to develop marketable skills in preparation for employment in their major field of study or advancement within their career. It is designed for students interested in work experience and/or internships in transfer level degree occupational programs. Course content includes understanding the application of education to the workforce; completion of required forms which document the student's progress and hours spent at the work site; and developing workplace skills and competencies. Appropriate level learning objectives are established by the student and the employer. During the semester, the student is required to participate in a weekly orientation and complete 27 hours of related work experience for 0.5 unit. An additional 27 hours of related work experience is required for each additional 0.5 units. Students may take up to 16 units total across all Work Experience course offerings. This course may be taken up to four times when there are new or expanded learning objectives. Only one Work Experience course may be taken per semester.

MKT 499 Experimental Offering in Marketing

Units:0.5 - 4
Prerequisite:None.
Transferable:CSU
Catalog Date:August 1, 2024

This is the experimental courses description.