RTVF 376
3 Units
Same As: MKT 314
Prerequisite: None.
Course Transferable to CSU
Hours: 54 hours LEC
This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as MKT 314, and only one may be taken for credit.