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CRC19: Courses

MKT 314 Advertising

Units: 3

Same As: RTVF 376

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course is an introduction to the field of advertising, its history, purpose, institutions, and functions. Studies are made of the various media used in general advertising, as well as the effective use of these media. Students will produce ads and advertising campaigns. This course is the same as RTVF 376, and only one may be taken for credit.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE THE ABILITY TO THINK CRITICALLY AND ANALYZE PROBLEMS.