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CRC19: Courses

MKT 312 Retailing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

Retailing is a business that provides goods and services to customers for their personal use. This course will study modern retail operations with emphasis on consumer behavior, store location and layout, sourcing of goods, pricing, organization, promotion, management and other pertinent factors of retail operations.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

analyze the position of retailing in the wider scope of other marketing institutions (SLO #1).