MAIN MENU

CRC19: Courses

MKT 300 Principles of Marketing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course is a general overview of marketing principles. The course covers the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Elements of the marketing environment such as government regulation, environmental protection, competition, and consumer behavior will be analyzed.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: DEMONSTRATE SKILL AND COMPREHENSION IN MARKETING AS INDICATED BY COURSE OUTCOMES.