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CRC19: Courses

JOUR 351 Public Relations Writing and Media Techniques

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

CID: C-ID JOUR 150

This course is a study of the practice of public relations (PR); planning PR campaigns; preparing promotional messages for newspapers, magazines, radio, television, and online; using public relations techniques in business, education, entertainment, social service and other fields.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO #1: Evaluate the role of the public relations practitioner in PR firms, corporations, and public information offices.