JOUR 351 Public Relations Writing and Media Techniques
Hours: 54 hours LEC
CID: C-ID JOUR 150
This course is a study of the practice of public relations (PR); planning PR campaigns; preparing promotional messages for newspapers, magazines, radio, television, and online; using public relations techniques in business, education, entertainment, social service and other fields.
Student Learning Outcomes
Upon completion of this course, the student will be able to:
SLO #1: Evaluate the role of the public relations practitioner in PR firms, corporations, and public information offices.