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CRC19: Courses

CAM 334 Culinary Marketing

Units: 2

Hours: 36 hours LEC

Prerequisite: None.

Transferable: CSU

This course is an introduction to culinary marketing with a profile of management's role in marketing. The course includes information systems and marketing research methods to assist in planning. Hospitality consumers and their behavior are discussed. Other topics include advertising and group sales strategies. The emphasis of the course will be on the design of menus and menu pricing.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO 1: Demonstrate the ability to use professional written and oral communication skills necessary to communicate to a variety of audiences. (P-SLO1)