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CRC19: Courses

AGB 331 Agriculture Marketing

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Transferable: CSU

This course is a survey of marketing aspects of the agriculture industry. Students will acquire an overview of the structure and institutional aspects of the marketing system including global agricultural markets. Student projects will include industry studies of the marketing of selected locally grown commodities.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO # 1 Define the function of marketing, where and how they are performed and implement them into a scenario that is provided by the instructor.