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CRC19: Courses

AGB 330 Agriculture Sales and Communication

Units: 3

Hours: 54 hours LEC

Prerequisite: None.

Advisory: COMM 301

Transferable: CSU

CID: C-ID AG - AB 112

This course involves the study of principles and practices of the selling process: selling strategies and approaches, why and how people buy, prospecting, territory management, and customer service. Self-management, communication, and interpersonal skills necessary in developing managerial abilities, leadership qualities, and facilitating teamwork within the agribusiness sector will be explored. Students will gain experience through role-play, formal sales presentations, and job shadowing. The course content is organized to give students an in-depth understanding of the factors and influences that affect the agribusiness industry on a day-to-day basis. Communication, leadership, and management skills are basic tools necessary for future career development within the agribusiness sector, as well as other aspects of life.

Student Learning Outcomes

Upon completion of this course, the student will be able to:

SLO #1: Explain and interpret the history of agriculture sales industry.